February 26, 2010
MGM Mirage has partnered with ESS Analysis, a Boston-based advanced analytics-focused consulting firm, and A.T. Kearney, a global management consulting firm, to take customer database “mining” capabilities to a new level and further enhance guest loyalty programs.
The two firms will align the technological resources of MGM Mirage, including a database of more than 60 million customers, with current business strategies to create innovative marketing solutions.
Advanced analytics utilizes software to produce a single, cohesive view of information collected from multiple sources within an enterprise.
For more information, visit www.mgmmirage.com

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