November 18, 2009
Sheraton Hotels & Resorts launched the new www.sheraton.com , the first hotel industry website to feature Facebook Connect to allow visitors to interact with their friends and family by sharing their travel experiences through today’s most popular social networking site. In 2006, www.sheraton.com became the first hotel industry website to embrace social media by featuring user-generated content.
Today, the brand continues to enhance the social media experience for guests by tapping into new social networking channels and enabling a two-way dialogue through the unique global travel community on sheraton.com.
The launch of the new site is part of a $6 billion worldwide effort to revitalize the iconic Sheraton brand, including an investment of $2.3 billion in new hotels, $1.5 billion in renovations and $400 million in signature brand initiatives throughout North America.
The new website enables Facebook members to interact through www.sheraton.com over travel experiences by sharing stories, tips and photos about their best travel finds, destination favorites and passion for travel. Users can visit the banner ad at right and now post their stories by logging into their Facebook account via Facebook Connect.
Once a story is approved and posted to the site, Facebook Connect enables www.sheraton.com users to tag their Facebook friends in their story, inviting them to jump into the conversation as well as share their travel experiences with all of their Facebook friends.
Not a Facebook member? No worries. Anyone can post their travel tales and photos by simply entering their email address. Have a question or comment for Sheraton Hotels about an upcoming stay or recent visit? The new site also lets visitors create a two-way dialogue with the brand through its online community.
Upon entering the new website, visitors can click on “our community,” or go directly to www.sheraton.com/community  , where they will be welcomed by a globe that represents the Sheraton brand’s “global neighborhood” and invited to explore what other guests are saying about their travels as well as share stories of their own.
The globe is organized by region and powered by Microsoft’s Bing Maps and populated with pictures and stories that have been submitted by guests and travelers.
Users can log in thru Facebook Connect, allowing them to “connect” their Facebook identity, friends and privacy to the site.
The site’s new search optimization also allows visitors to search stories by activity and interest, including beach, romance, sports, business and spa, so that relevant stories are immediately accessed.
Each story is additionally accompanied by hotel information, a booking portal and applicable special offers for effortless access to relevant information.

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