September 21, 2009
In conjunction with New York-based strategic music and brand marketing company BMF Media Group, “The Sound of Your Stay” invites Hard Rock Hotel guests to download complimentary, specially selected playlists on iTunes, chosen by Hard Rock’s Music & Culture team. Hard Rock Hotels bring great classics, underground artists and exclusive songs to travelers around the globe.
The Sound of Your Stay is a key component in Hard Rock’s overall music strategy. Hard Rock Hotel guests will receive a special keyholder upon check-in that will hold a “Sound of Your Stay” code. Guests can visit www.music.hardrockhotels.com to redeem one complimentary, 10-song playlist from a choice of three distinct options on iTunes entitled Sun, Players and City.
These playlists represent the vibe and genre of the three unique types of Hard Rock Hotels throughout the world: resort havens, casino getaways and city retreats.
Sun’s arrangement is comprised of breaking artists and pop-y, poolside music such as “Lisztomania” by Phoenix and The Plain White T’s “Sunlight.” Players features George Thorogood & The Destroyers’ “Bad to the Bone” and Jackson Browne’s “Off Of Wonderland.” City showcases indie tunes from underground newcomers like Cut Copy and Fischerspooner. Additionally, guests of any Hard Rock Hotel can download James Brown’s “Gut Bucket,” exclusively available through The Sound of Your Stay. For more information, visit www.hardrockhotels.com

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