Harrah’s Entertainment Customer Loyalty Program

October 6, 2008.  Harrah’s Entertainment, Inc. has launched the third generation of its Total Rewards customer loyalty program. The expanded Total Rewards offers its members the ability to earn Reward Credits and Tier Credits for nearly all of their entertainment expenditures at participating venues, including dining, live entertainment, golfing, spa and retail outlets. For every dollar members spend on most non-gaming purchases at Harrah’s properties, including their hotel stays, they now earn one Reward Credit. Those points can be redeemed for entertainment expenditures at participating outlets. To earn Reward and Tier Credits, members must present their Total Rewards cards at the point of purchase. Guests staying at Harrah’s-operated properties can earn credits either upon check-in or prior to check-out. The process of redeeming credits remains unchanged.

Most of the 40 Harrah’s-operated casinos around the country will introduce the Total Rewards Entertainment Package with a themed promotion beginning in early October.

Customers who join Total Rewards at any time during a participating casino’s promotional period will receive a game piece that may contain an embedded code to win a visit to one of Harrah’s destination resorts. Among the available prizes are tickets to see Cher or Bette Midler at Caesars Palace in Las Vegas, a trip to a London Clubs International casino in the United Kingdom, a Mardi Gras experience in New Orleans or an alpine getaway in Lake Tahoe. All Total Rewards members can obtain game pieces on select promotional dates at participating casinos; each member is eligible for one game piece on each promotional date that they visit a participating casino.

No purchase or play is necessary to enter the promotion. For more information, call 800-427-7247 or visit www.harrahs.com

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